Category Archives: Encyclopedia Chapter

Chapter: Parasocial Theory: Concepts and Measures

by Gayle S. Stever, March 2017 The International Encyclopedia of Media Effects Parasocial interaction (PSI) describes nonreciprocated audience interactions with media personae. These interactions are, in many ways, like face-to-face interactions with the caveat that the response normally expected from … Continue reading

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Chapter: Sage Encyclopedia of Psychology and Gender

by Gayle S. Stever, January 2017 Media has had an enormous impact on how gender and gender roles are perceived culturally. Media is generally understood to be a form of communication that is less direct than face-to-face communication, including a … Continue reading

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