Chapter: Sage Encyclopedia of Psychology and Gender

by Gayle S. Stever, January 2017

Media has had an enormous impact on how gender and gender roles are perceived culturally. Media is generally understood to be a form of communication that is less direct than face-to-face communication, including a number of different media forms that influence and have been influenced by gender roles. These include, but are not limited to, television, advertising, animated media forms, video games, and books.